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Development of Original Intellectual Property

The Intellectual Property (IP) Gold Mine

Intellectual Property - books and stories - are gold discovered and refined by Adducent and Dennis LoweryLook at it from a business perspective. Many factors that come into play affect the value of real estate, the value of stocks and commodities in the financial markets… and even the equity in privately held businesses. Often (too much so) those factors are beyond the investor or business owner’s control. But what about owning all or part of an intellectual property that has mass market appeal and interest? It is like owning a gold mine—one with deep pockets of opportunity and ways to monetize the result of creative labor.

The stability and value of intellectual property is a unique story (no pun intended) as a business model. Ideas, thoughts put to paper, manifested in print, audio and film (including today’s digital environment)—a creator’s labor turned into a tangible product with appeal to a mass market. This is a rich and fertile environment for those who know how to develop a pipeline for it. People and companies have built fantastic wealth and business empires on that very fact. (Walt Disney is a prominent example and consider how J.K Rowling became one of the richest people in the world in less than ten years.) Other iconic intellectual properties are the George Lucas created Star Wars brand and the Marvel universe of comic-book based content that is driving many of the recent, present and future (presumably with reasonable certainty) extremely profitable movie blockbusters.

It’s perhaps not astounding but is certainly interesting that Jeff Bezos (the CEO of Amazon who built his business initially on delivering books) and J.K. Rowling (an author) have topped the Guardian and Observer Power 100 list of people that have the greatest influence on the UK’s reading habits. We know their influence reaches far beyond the United Kingdom, in fact, it extends worldwide. We also note that James Patterson routinely ranks in the top five. Patterson, a prolific US author and even more prolific book developer, leveraging his name and book franchise/brands, is the poster boy for how to take creative talent (his own and others) fuse that with proven business concepts and become the Henry Ford of producing commercially successful books. (According to Forbes, Patterson earned his publisher about $500 million over 2011 and 2012.) Read closely this article about James Patterson from the New York Times: James Patterson, Inc.: http://www.nytimes.com/2010/01/24/magazine/24patterson-t.html

That was not a one year anomaly—Patterson is routinely ranked as one of the top-earning authors and his business model can be replicated.

Writers, publishers and those who want to build a business predicated on intellectual property should carefully review the successful individuals and organizations mentioned above. There are many less well-known examples as well. Their respective way of achieving significant financial and professional success serves as a guide for their own business and creative efforts. We certainly have. Success is not dependent on creating blockbusting bestsellers, though that certainly can happen from time to time. Success also comes from incremental profit on titles produced and intellectual property created. Our focus is to methodically create and publish books and stories that make a profit. Each becoming a stream that adds to the whole and that establishes the IP for further monetization.

Essentially publishing (and video/film) is about manufacturing widgets. Our intellectual properties (and those that we develop) become our products (our widgets). And we can create them, just like any manufacturer, at a cost substantially lower than what we can sell them.

We have begun development and completed initial projects that are the first of a steady flow of books and stories with original characters and storylines that have all the elements of other tremendously successful book and character brands. We’re excited at the prospects the future holds. This is just another stone in the foundation of what we believe in—creating worlds within our stories and controlling content and/or the delivery mechanism (or aligning with someone who can provide that). That is the key to creating wealth with intellectual property. It is perhaps the ultimate diversification move to compensate for vagaries in other markets. As Louis Armstrong once sang, “I think to myself… what a wonderful world.”

Consumption (buying) patterns for books, music and film (video) have changed greatly over the past few years. The old ways of doing things aren’t necessarily the ‘right’ way anymore. There are efficient ways to meld the old with the new though. But you have to understand something basic about all three industries (books, music and film/video) before you truly see the great opportunity that all these changes present today’s entrepreneurs.

As part of our interest in writing, we learned the mechanics and inner workings of the process of creating the tangible product for consumers. In doing so we learned how the publishing business really works. We spent significant time and money on this—and it is paying off with a strong foundation of knowledge and supporting infrastructure. Interestingly we discovered that the publishing business is very similar to successful manufacturing. One way (perhaps the best) to consistently produce good (and defensible) profit margins in manufacturing is to have proprietary products and control over operating expenses to make the product as inexpensively as possible. This is important because for producing books and derivatives of that IP: films, possibly music (better yet all three tied to or based on that common intellectual property) controlling the creation and having production/distribution capability maximizes operating leverage and use of capital to not only produce but also market and promote a transmedia IP efficiently and inexpensively as possible. Mechanically there are different nuances in book publishing compared to publishing/producing music and film… but philosophically (now more than ever) they should have the same approach and guiding mandate to realize the greatest potential profit and reward.

No matter the medium or device on which they consume (read, listen or view) it—everything starts with good content. And there are common themes and components to commercially successful books and stories, especially for specific markets.

Our plan is for the development of an ongoing stream of intellectual property that has shelf-life and lasting value in the market. This is possible because of our ability to develop, as the core of all of their intellectual property, topics and themes that have huge perennial interest from readers and movie goers.

In the following quote is the essence of our raison d’être.

“…there is not a lot of product out there for studios,” Mike Goldberg, a literary manager with New Wave Entertainment, told The Wrap (article can be found online).

This opportunity is not just a short-term, current or special situation that will pass. The lack of quality product in the entertainment industry (publishing, film and video) is a recurring weakness. That equates to a long-term opportunity. That is the primary reason we set out to create our infrastructure to be both a publisher and producer of a tangible product AND to be part, in some cases the source and creator, of the intellectual property turned into books, stories and movies. We create and have access to a pipeline of original and unique content. We are agile and responsive. We follow through and deliver: efficiently and economically. No one has time for prima donnas and people who just talk; those that are more ego than go. We believe in getting things done.

In today’s business environment, nothing is more important than those who control the creation, quality and availability of the content for a well-defined market. Consumers want and will buy good content.

We believe this to be an absolute truth…

There’s tremendous opportunities to make substantial profits for all parties concerned in developing, creating and getting appealing books to market (and to create and sell derivatives of the intellectual property). And the market to be in is that ‘tween’ and ‘new adult’ market. An article I read talked about research and theories on this based on an academic book titled, “Literatures Children” by Dr. Louise Joy, Cambridge University. The article asks this question. “Do we really need a book-length analysis (the topic of the book) of why adults read and enjoy books and films that seem targeted for children and ‘tweens’?”

 The answer is quite simple and has two parts:

1)      Good writing is enjoyable to read. Some books written for children and the ‘tween’ or new adult demographic are well-written contain sophisticated scenarios and characters and story lines, delivered clearly and understandably and carry a compelling theme or positive message that resonates with the reader. Adults (young and old) appreciate this as well as children and tweens. Films based on them, if they stay honest to the story, will embody the same qualities and will become equally appreciated by moviegoers, etc.

2)      Escapism. Pure and simple. The foundation of the movie industry was set during the depths of the Great Depression. People were willing to spend some of their hard-earned and limited cash to go to a movie and step out of the daily strife their lives had become or that they were surrounded by in the news and media of the day (sound familiar?).

And even when things are good—who of us does not daydream of or enjoy something (even vicariously) that offers new experiences or a journey to places we’ve never been? Books and movies do that. They’re essentially a transport mechanism for our minds and spirits (even if only for a while).

That’s all Walt Disney, J.K. Rowling and many other successful people needed to know. If you create, the type of intellectual property that embodies the two items above—people will want the means (book or film) by which you deliver it.

That’s all we need to know!

Contact me if you are interested to discuss our current intellectual property (and future development and pipeline of new projects).

Dennis M. Lowery, President

Some (not all) of our Feedback & Testimonials

  • “To the team at Adducent who carried out my vision, particular president (and senior editor) Dennis Lowery. His patience, wisdom, insight and experience helped me navigate the many hurdles in publishing a book. His entire team was a pleasure to work with and always available to answer any question or concern which arose along this journey.” Greg Slavonic, Rear Admiral, USN (Ret.), author of Leadership in Action | Principles Forged in the Crucible of Military Service Can Lead Corporate America Back to the Top
  • “After reading through this draft I am truly overwhelmed with gratitude for such a meaningful quality product. I believe this book will be a blessing for many people for years to come.” Ghostwriting Client (name withheld due to confidentiality agreement)
  • “Dennis, well, I’ve perused your sites, and ALL you’ve put out there. I must say NOTHING and no one comes close… not even 10% of what you present. [This next is to his attorney who is reviewing my standard agreement]: I have talked to a number of prospects [writers] and none come close to how I feel about, Dennis.” L .M. [ghostwriting client prospects, name withheld due to confidentiality - commenting via email]
  • “Dennis is highly competent, expert editor and writer, exhibits excellent customer service and interpersonal skills. His creativity is unprecedented and noteworthy.” Dr. Irene Trowell-Harris
    Director, Center for Women Veterans at Office of the Secretary of Veterans Affairs
  • “This is the first essay I read on Figment.com aside from the typical story variety, and to be completely honest, you have a really amazing talent for weaving inspiration with your words. I’m sure your daughters appreciate the beautiful message you put together for them. I really enjoyed the rawness in your tone throughout this essay. It was heartfelt and captured the message with a polished simplicity that is very rare in writers today. I really appreciated that aspect of your writing. The only critique I have is that I have nothing negative to critique about! And I guess that’s a good thing! Overall, bravo! I honestly enjoyed this, and I hope to read more of your writings and stories.” :)))))) Miss J.
    [on reading Dennis Lowery's "About Being Good... to Others"]
  • “My gratitude also goes to Dennis Lowery at Adducent, Inc. He was an enthusiastic and discerning partner who made our book idea into an actual book.” – J. Phillip “Jack” London, author of Character: The Ultimate Success Factor and Executive Chairman and Chairman of the Board of CACI (NYSE), a $3.8 billion information technology and professional services company that celebrated its 50th year in business in 2012. He served as CACI’s President and Chief Executive Officer for 23 years between 1984 and 2007. J. Phillip "Jack" London
    Executive Chairman and Chairman of the Board of CACI (NYSE)
  • “This book is right up my alley. I’ve had so many jobs that I tried to make my life/ career. I never felt fulfilled. I felt there was always something missing. It might be hard to follow the path of your talent/dream but you’re going to have to work hard no matter what you choose. So why not choose what’s going to make you happy & fulfilled. What you truly are. You just have to find what it is.” Rebecca W.
  • “A really good read with a crisp narrative style…” S. Barton
  • “Interesting and suspenseful. I really enjoyed reading this book. It kept my attention, I can’t want for the next one!” Cindy Chaney
  • “Thank you so much, Dennis! Thank you for sharing with us your wonderful gift for writing!!” L. DeHope
  • “And finally, big thanks to Dennis Lowery, who helped to gel the story, and stitch it all together. Without his guidance, this project would never have been finalized.” Barbara Benke
  • “I enjoyed the Mirabella book so much it was hard to put down once I started reading it. I look forward to reading other books you have written or published. Thanks a lot.” Kathy Rosson
    posted on Facebook
  • “The estimable Dennis Lowery has brought forth a host of thoughts in this poignant and eloquent post. It’s masterfully written, and thought provoking.” Lina A.
    [blog subscriber at www.DennisLowery.com commenting on the post: Not everyone understands honesty… but everyone understands punishment]
  • “I would like to express my deepest appreciation for the unwavering support of my publisher, and friend, Dennis who created an environment in which I was able to explore without boundaries both the idea and practice of becoming a published author. His steady hand, sense of humor, and perspective on life as a Navy veteran were a match for my style from day one. Thank you, Dennis for your partnership, mentoring, and coaching through one of the most challenging years of my career. You inspired me to live and write with the Navy core values of Honor, Courage, and Commitment.” Dr. Curtis L. Odom, Ed.D.
  • “Excellent short story. Your writing style reminds me of my favorite short story author–O’Henry!” [comment upon reading, “Rising Sun ~ Setting Sun”] Jim Zumwalt
  • “I do have to say your work is very impressive. You know what you are doing.” Rob M
  • “I liked that little excerpt [from The Devil’s Writer] very much Dennis; A story with a promise to entertain and captivate.” Michael Koontz
  • “The Dripping Sound” is Absolutely Terrific!!! It captured and lured me as Alfred Hitchcock would have. Jaye M.
  • “Dennis Lowery showed me how to get the project across the goal line. Without him, my book may not have been published.” Kerry C. Kachejian
  • “Good hearted people need to read this.” [Reader of ‘About Being Good to Others…’ at www.DennisLowery.com] Rebecca W.
    on Facebook
  • “Adducent is a top-notch, first class organization which I would highly recommend to another who may have an interest in publishing a book. I’ve used this company in publishing two books and they were most helpful in helping me navigate through the many obstacles in book publishing.” Rear Adm. Greg Slavonic, USN (Ret), Principal Leader, Strategic Communications & Public Affairs at Computer Sciences Corporation
  • “First let me say that I just heard about your stories recently, so I wanted to check them out. This story was utterly captivating. I felt as though your choice of words and the way your character was made throughout this piece was extraordinary. I will read some of your other works, and I love the concept of werewolves themselves, so I enjoyed reading this very much! You’re a very talented writer!” Brianna Wilkie
    [on reading Dennis Lowery's "The First Werewolf"]
  • “My appreciation and thanks also go to Adducent (under their Fortis publishing imprint) for giving an unpublished writer a chance and for the editorial and administrative support they provided.” Bud Durand
  • “Finally, the world is getting to know what we’ve already known all this time . . . that Dennis Lowery has quite the imagination . . oh, and he can write !!!” Dulce Fazel, Esq.
  • [To Dennis Lowery] “I shared your website for I think you are an amazing writer!” Ana C
  • “Dennis, the project went exactly as you described it when we first spoke. As I mentioned during our last conversation, your insight, direction, and patience were invaluable to me as I learned about the process and asked a seemingly endless number of questions. I have no doubt that you spent significantly more time guiding me through this process than you had planned, and I am grateful for your kindness and generosity. It is extraordinarily refreshing to work with someone who does what he says he will do, on time, without excuses or drama, and delivers a finished product as promised. I wish more people would conduct business in the manner you do.Many thanks for your help and best regards.” George W. Clarke, President, Clarke Resources
  • “Well written and well put, Dennis!” Michael Koontz
    [Commenting on "A Ring... to bind them?" at www.DennisLowery.com]
  • “Fantastic writing. Captivating. A book for all ages, you do not get much of those! Cannot wait for the next one.” Miemie
  • “It was great how the reader could go through the whole life of the main character. I didn’t want the book to end…” SG
  • “Mesmerising…” Nina M.
    [on reading an excerpt from "The Forbidden Journal"]
  • “I still look forward to reading your writings every day.” All the best, Kelly W
  • “This was a really well thought out book, I loved the characters and the plot. I loved the little fantasy elements that opened up amazing avenues in the book, with talking animals, talking books and all sorts of other delights. Highly recommended. Reminded me a little of the Harry Potter books – but without the magic, and maybe also of the Spiderwick Chronicles – but without the freaky creatures.” Buddy
    [Review of Mirabella and the Pearl of Chulothe]
  • “You guys ROCK!!!” Cherie R
  • “Very nice writing!” [comment upon reading, “Rising Sun ~ Setting Sun”] Alexander M.
  • “Dennis Lowery encouraged me to complete the book and provided invaluable editing assistance and guidance in navigating the vast oceans of the world of publishing.” Hank McKinney, Rear Admiral, USN (Retired)
  • “You write very well. I can tell your message is heartfelt and sincere (as I would hope, considering your intended audience), and I applaud you for letting that show through your writing.” SC
    [on reading Dennis Lowery's "About Being Good... to Others"]
  • “Dennis Lowery, your eloquent and poignant words personify the concept of the “butterfly effect” for we are affected by the world around us as much it is affected by us. Such words can only come from a creative soul; so sensitive and able to sense the effects, and strong enough to be able to transform them into some cohesive form. Kudos to you Dennis!! And thank you so much for stringing the lines you so beautifully dotted.” Nina M.
  • “Love it!” Patsy D
  • “Your posts embrace universality, and address the human condition as it is. We all need to strive to go that extra mile. One of things, I enjoy while reading your posts, is that you show no reluctance in revealing innermost thoughts. The sense of realism is also present,yet with a seemingly effortless way.” NMJ
    [subscriber to www.DennisLowery.com commenting at Google+ on the post: Oxygen mask...]
  • “I love what you shared here.Beautiful words and how true.” [Reader of ‘About Being Good to Others…’ at www.DennisLowery.com] Mylah N.
    posted at Goggle+
  • “Tremendously enjoy reading all the stories you share with us Dennis Lowery. Especially liked tone and setting in this story.” NMJ
    [On reading the flashfiction piece, A Tale Lost at Sea...]
  • “Thank you. I truly enjoy your creativity in the written word. And find your writing very inspiring.” Margie Casados
    [commenting at Google+ on posts and articles from Dennis Lowery]
  • “Working with Dennis Lowery has been one of the most rewarding experiences in my professional career. He can do it all, and make it look easy. He has all the skills and attributes needed to help his clients succeed. He is so easy to work with and always delivers great results. Dennis should be on everyone’s speed dial.” Kerry Kachejian
    President & CEO, Bold Solutions, LLC
  • “Great advice and beautifully written.” [Reader of ‘About Being Good to Others…’ at www.DennisLowery.com] Marguerita M.
    posted at Goggle+
  • “I have been on the road. Went to Office Depot and printed all. Everything is awesome; I love it! Great minds think alike.” –Business executive/ghostwriting client comment via email on reading the final draft of the adventure/thriller novel written for him based on his rough idea.]
  • “I wanted to thank you for the beautiful posts you wrote recently. They stay with me for a long time. I hear the words in my heart and always amazed at their timing, with things that happen in my life. It gives me strength. Please keep inspiring us all.” Galit Breman
    [subscriber to www.DennisLowery.com]
  • “Let There Be Light | Creating a Life Worth Living is wonderfully written!” Rod Merritt
  • “I like it!!! You have me hooked. The descriptions aren’t overwhelming. The dialogue seems realistic and I could see this becoming a novel soon. Nice job on this piece!!!” Adrianne Avery
    [about reading an excerpt from an early part of The Devil’s Writer]
  • “To the team at Adducent who carried out my vision, particular president (and senior editor) Dennis Lowery. His patience, wisdom, insight and experience helped me navigate the many hurdles in publishing a book. His entire team was a pleasure to work with and always available to answer any question or concern which arose along this journey.” Greg Slavonic, Rear Admiral, USN (Retired)
  • “You believed in me and my book from the beginning and helped me make an idea and dream become a reality. More importantly you helped me capture and record some of the most important aspects of my career in the CIA and life on paper. For this I will be forever grateful.” Richard G. Irwin (retired CIA Agent)