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Development of Original Intellectual Property

The Intellectual Property (IP) Gold Mine

Intellectual Property - books and stories - are gold discovered and refined by Adducent and Dennis LoweryLook at it from a business perspective. Many factors that come into play affect the value of real estate, the value of stocks and commodities in the financial markets… and even the equity in privately held businesses. Often (too much so) those factors are beyond the investor or business owner’s control. But what about owning all or part of an intellectual property that has mass market appeal and interest? It is like owning a gold mine—one with deep pockets of opportunity and ways to monetize the result of creative labor.

The stability and value of intellectual property is a unique story (no pun intended) as a business model. Ideas, thoughts put to paper, manifested in print, audio and film (including today’s digital environment)—a creator’s labor turned into a tangible product with appeal to a mass market. This is a rich and fertile environment for those who know how to develop a pipeline for it. People and companies have built fantastic wealth and business empires on that very fact. (Walt Disney is a prominent example and consider how J.K Rowling became one of the richest people in the world in less than ten years.) Other iconic intellectual properties are the George Lucas created Star Wars brand and the Marvel universe of comic-book based content that is driving many of the recent, present and future (presumably with reasonable certainty) extremely profitable movie blockbusters.

It’s perhaps not astounding but is certainly interesting that Jeff Bezos (the CEO of Amazon who built his business initially on delivering books) and J.K. Rowling (an author) have topped the Guardian and Observer Power 100 list of people that have the greatest influence on the UK’s reading habits. We know their influence reaches far beyond the United Kingdom, in fact, it extends worldwide. We also note that James Patterson routinely ranks in the top five. Patterson, a prolific US author and even more prolific book developer, leveraging his name and book franchise/brands, is the poster boy for how to take creative talent (his own and others) fuse that with proven business concepts and become the Henry Ford of producing commercially successful books. (According to Forbes, Patterson earned his publisher about $500 million over 2011 and 2012.) Read closely this article about James Patterson from the New York Times: James Patterson, Inc.: http://www.nytimes.com/2010/01/24/magazine/24patterson-t.html

That was not a one year anomaly—Patterson is routinely ranked as one of the top-earning authors and his business model can be replicated.

Writers, publishers and those who want to build a business predicated on intellectual property should carefully review the successful individuals and organizations mentioned above. There are many less well-known examples as well. Their respective way of achieving significant financial and professional success serves as a guide for their own business and creative efforts. We certainly have. Success is not dependent on creating blockbusting bestsellers, though that certainly can happen from time to time. Success also comes from incremental profit on titles produced and intellectual property created. Our focus is to methodically create and publish books and stories that make a profit. Each becoming a stream that adds to the whole and that establishes the IP for further monetization.

Essentially publishing (and video/film) is about manufacturing widgets. Our intellectual properties (and those that we develop) become our products (our widgets). And we can create them, just like any manufacturer, at a cost substantially lower than what we can sell them.

We have begun development and completed initial projects that are the first of a steady flow of books and stories with original characters and storylines that have all the elements of other tremendously successful book and character brands. We’re excited at the prospects the future holds. This is just another stone in the foundation of what we believe in—creating worlds within our stories and controlling content and/or the delivery mechanism (or aligning with someone who can provide that). That is the key to creating wealth with intellectual property. It is perhaps the ultimate diversification move to compensate for vagaries in other markets. As Louis Armstrong once sang, “I think to myself… what a wonderful world.”

Consumption (buying) patterns for books, music and film (video) have changed greatly over the past few years. The old ways of doing things aren’t necessarily the ‘right’ way anymore. There are efficient ways to meld the old with the new though. But you have to understand something basic about all three industries (books, music and film/video) before you truly see the great opportunity that all these changes present today’s entrepreneurs.

As part of our interest in writing, we learned the mechanics and inner workings of the process of creating the tangible product for consumers. In doing so we learned how the publishing business really works. We spent significant time and money on this—and it is paying off with a strong foundation of knowledge and supporting infrastructure. Interestingly we discovered that the publishing business is very similar to successful manufacturing. One way (perhaps the best) to consistently produce good (and defensible) profit margins in manufacturing is to have proprietary products and control over operating expenses to make the product as inexpensively as possible. This is important because for producing books and derivatives of that IP: films, possibly music (better yet all three tied to or based on that common intellectual property) controlling the creation and having production/distribution capability maximizes operating leverage and use of capital to not only produce but also market and promote a transmedia IP efficiently and inexpensively as possible. Mechanically there are different nuances in book publishing compared to publishing/producing music and film… but philosophically (now more than ever) they should have the same approach and guiding mandate to realize the greatest potential profit and reward.

No matter the medium or device on which they consume (read, listen or view) it—everything starts with good content. And there are common themes and components to commercially successful books and stories, especially for specific markets.

Our plan is for the development of an ongoing stream of intellectual property that has shelf-life and lasting value in the market. This is possible because of our ability to develop, as the core of all of their intellectual property, topics and themes that have huge perennial interest from readers and movie goers.

In the following quote is the essence of our raison d’être.

“…there is not a lot of product out there for studios,” Mike Goldberg, a literary manager with New Wave Entertainment, told The Wrap (article can be found online).

This opportunity is not just a short-term, current or special situation that will pass. The lack of quality product in the entertainment industry (publishing, film and video) is a recurring weakness. That equates to a long-term opportunity. That is the primary reason we set out to create our infrastructure to be both a publisher and producer of a tangible product AND to be part, in some cases the source and creator, of the intellectual property turned into books, stories and movies. We create and have access to a pipeline of original and unique content. We are agile and responsive. We follow through and deliver: efficiently and economically. No one has time for prima donnas and people who just talk; those that are more ego than go. We believe in getting things done.

In today’s business environment, nothing is more important than those who control the creation, quality and availability of the content for a well-defined market. Consumers want and will buy good content.

We believe this to be an absolute truth…

There’s tremendous opportunities to make substantial profits for all parties concerned in developing, creating and getting appealing books to market (and to create and sell derivatives of the intellectual property). And the market to be in is that ‘tween’ and ‘new adult’ market. An article I read talked about research and theories on this based on an academic book titled, “Literatures Children” by Dr. Louise Joy, Cambridge University. The article asks this question. “Do we really need a book-length analysis (the topic of the book) of why adults read and enjoy books and films that seem targeted for children and ‘tweens’?”

 The answer is quite simple and has two parts:

1)      Good writing is enjoyable to read. Some books written for children and the ‘tween’ or new adult demographic are well-written contain sophisticated scenarios and characters and story lines, delivered clearly and understandably and carry a compelling theme or positive message that resonates with the reader. Adults (young and old) appreciate this as well as children and tweens. Films based on them, if they stay honest to the story, will embody the same qualities and will become equally appreciated by moviegoers, etc.

2)      Escapism. Pure and simple. The foundation of the movie industry was set during the depths of the Great Depression. People were willing to spend some of their hard-earned and limited cash to go to a movie and step out of the daily strife their lives had become or that they were surrounded by in the news and media of the day (sound familiar?).

And even when things are good—who of us does not daydream of or enjoy something (even vicariously) that offers new experiences or a journey to places we’ve never been? Books and movies do that. They’re essentially a transport mechanism for our minds and spirits (even if only for a while).

That’s all Walt Disney, J.K. Rowling and many other successful people needed to know. If you create, the type of intellectual property that embodies the two items above—people will want the means (book or film) by which you deliver it.

That’s all we need to know!

Contact me if you are interested to discuss our current intellectual property (and future development and pipeline of new projects).

Dennis M. Lowery, President

Some (not all) of our Feedback & Testimonials

  • “I liked that little excerpt [from The Devil’s Writer] very much Dennis; A story with a promise to entertain and captivate.” Michael Koontz
  • [To Dennis Lowery] “I shared your website for I think you are an amazing writer!” Ana C
  • “Your posts embrace universality, and address the human condition as it is. We all need to strive to go that extra mile. One of things, I enjoy while reading your posts, is that you show no reluctance in revealing innermost thoughts. The sense of realism is also present,yet with a seemingly effortless way.” NMJ
    [subscriber to www.DennisLowery.com commenting at Google+ on the post: Oxygen mask...]
  • “I love your posts and shared the one I especially loved from the airport, The D’Inja, with my husband – we had such a good laugh! It was hilarious.” GB
    [blog subscriber at ww.DennisLowery.com]
  • “This is a really cool story. I found it interesting and intriguing, and it was full of imagery that really helped to set the mood and scene. It was a really cool take on the story of werewolves. Really nice work! :)” WB
    [on reading Dennis Lowery's "The First Werewolf"]
  • “I just read the book Sky High. I found this book to be very inspirational for me. I can’t wait to order this book for not only my daughter but also my granddaughter who will both benefit from this wonderful book.” Kathy Rosson
    Amazon purchase of "Sky High | No Goal is Out of Your Reach"
  • “Mesmerising…” Nina M.
    [on reading an excerpt from "The Forbidden Journal"]
  • “Dennis, well, I’ve perused your sites, and ALL you’ve put out there. I must say NOTHING and no one comes close… not even 10% of what you present. [This next is to his attorney who is reviewing my standard agreement]: I have talked to a number of prospects [writers] and none come close to how I feel about, Dennis.” L .M. [ghostwriting client prospects, name withheld due to confidentiality - commenting via email]
  • “Great advice and beautifully written.” [Reader of ‘About Being Good to Others…’ at www.DennisLowery.com] Marguerita M.
    posted at Goggle+
  • “I could not have written this book without the advice and support of Dennis. I was consistently amazed by his advice, creativity, and ability to describe situations with clarity and simplicity. I have great respect and admiration for him. He is a Superstar!” Dr. Irene Trowell-Harris, Major General, USAF (Retired)
  • “Good hearted people need to read this.” [Reader of ‘About Being Good to Others…’ at www.DennisLowery.com] Rebecca W.
    on Facebook
  • “Excellent, as usual, Dennis Lowery!” Pietro Montevecchio
    [commenting at G+ on, Night Descending]
  • “My appreciation and thanks also go to Adducent (under their Fortis publishing imprint) for giving an unpublished writer a chance and for the editorial and administrative support they provided.” Bud Durand
  • “You believed in me and my book from the beginning and helped me make an idea and dream become a reality. More importantly you helped me capture and record some of the most important aspects of my career in the CIA and life on paper. For this I will be forever grateful.” Richard G. Irwin (retired CIA Agent)
  • “I do have to say your work is very impressive. You know what you are doing.” Rob M
  • “Excellent short story. Your writing style reminds me of my favorite short story author–O’Henry!” [comment upon reading, “Rising Sun ~ Setting Sun”] Jim Zumwalt
  • “I’ve had the good fortune for the past five years to work closely with Dennis on several different book projects. He is a highly skilled writer and editor and showed unequaled patience when answering the mountain of any questions I presented him on a regular basis. I know I was not his only client, and was impressed by his management ability to work with other clients but to ensure my projects kept moving forward so as to meet the agreed upon deadline and deliverable date. He is the consummate professional whose attention to detail and work ethic is beyond reproach. I continue to work with Dennis on other projects and highly recommend him!” Greg Slavonic
    Rear Admiral (Ret.), US Navy, Senior Executive | Communications & Public Relations | Marketing | Public Speaker
  • “It was great how the reader could go through the whole life of the main character. I didn’t want the book to end…” SG
  • “This book is right up my alley. I’ve had so many jobs that I tried to make my life/ career. I never felt fulfilled. I felt there was always something missing. It might be hard to follow the path of your talent/dream but you’re going to have to work hard no matter what you choose. So why not choose what’s going to make you happy & fulfilled. What you truly are. You just have to find what it is.” Rebecca W.
  • “Linda and I are thankful to Dennis Lowery and his firm’s superb services that enabled us to reach our publication goal—June 4, 2011, the 53rd anniversary of my graduation from the Naval Academy.” Frank Gamboa, Captain, USN (Retired)
  • “The author has not only created a wonderful mix of fact and fiction, he has created characters that are very believable. It makes you believe the characters in the story are real. Usually this is the part of stories that are missing. The story line is great but the characters are flat. Not so with this one.”
  • “Interesting and suspenseful. I really enjoyed reading this book. It kept my attention, I can’t want for the next one!” Cindy Chaney
  • “First let me say that I just heard about your stories recently, so I wanted to check them out. This story was utterly captivating. I felt as though your choice of words and the way your character was made throughout this piece was extraordinary. I will read some of your other works, and I love the concept of werewolves themselves, so I enjoyed reading this very much! You’re a very talented writer!” Brianna Wilkie
    [on reading Dennis Lowery's "The First Werewolf"]
  • “Intriguing and draws you in. Love it!” Leanne D.
  • “My gratitude also goes to Dennis Lowery at Adducent, Inc. He was an enthusiastic and discerning partner who made our book idea into an actual book.” – J. Phillip “Jack” London, author of Character: The Ultimate Success Factor and Executive Chairman and Chairman of the Board of CACI (NYSE), a $3.8 billion information technology and professional services company that celebrated its 50th year in business in 2012. He served as CACI’s President and Chief Executive Officer for 23 years between 1984 and 2007. J. Phillip "Jack" London
    Executive Chairman and Chairman of the Board of CACI (NYSE)
  • “Your, ‘What Wasn’t There…’ is absolutely beautiful… quite lovely and honest” JM, Connecticut
  • “Very interesting little piece of flash fiction [A tale Lost At Sea…]. I enjoyed this very much. I was very pleased to find no grammar errors in this, and the diction and syntax were fantastic. It’s nice to read a story from the hand of a professional writer!” Heidi L.
  • “A really good read with a crisp narrative style…” S. Barton
  • “I very much enjoyed reading you´re little Halloween story” [Excerpt from ‘Waiting on my Witch’] Mike S
  • “While writing a book is often a constant journey of starts and stops, Dennis provided the motivation and expertise to get me over my last “stop.” Dennis, understanding the importance of the message the book contained, pressed me to get it out—and provided the ultimate vehicle for my doing so.” James G. Zumwalt
  • “Thank you. I truly enjoy your creativity in the written word. And find your writing very inspiring.” Margie Casados
    [commenting at Google+ on posts and articles from Dennis Lowery]
  • “We just love the book…. you did such a fantastic job! Larry is taking it to his office to show his staff – he is absolutely thrilled.” A. Schlesinger
  • “You write very well. I can tell your message is heartfelt and sincere (as I would hope, considering your intended audience), and I applaud you for letting that show through your writing.” SC
    [on reading Dennis Lowery's "About Being Good... to Others"]
  • “Tremendously enjoy reading all the stories you share with us Dennis Lowery. Especially liked tone and setting in this story.” NMJ
    [On reading the flashfiction piece, A Tale Lost at Sea...]
  • “To the team at Adducent who carried out my vision, particular president (and senior editor) Dennis Lowery. His patience, wisdom, insight and experience helped me navigate the many hurdles in publishing a book. His entire team was a pleasure to work with and always available to answer any question or concern which arose along this journey.” Greg Slavonic, Rear Admiral, USN (Ret.), author of Leadership in Action | Principles Forged in the Crucible of Military Service Can Lead Corporate America Back to the Top
  • “Dennis Lowery showed me how to get the project across the goal line. Without him, my book may not have been published.” Kerry C. Kachejian
  • “And finally, big thanks to Dennis Lowery, who helped to gel the story, and stitch it all together. Without his guidance, this project would never have been finalized.” Barbara Benke
  • “It has a Fitzgerald’s story line feel to it… Irony. How wonderful. I love this story.” [Regarding ‘Rising Sun ~ Setting Sun’] Vicky Klopp
  • “Dennis Lowery, your eloquent and poignant words personify the concept of the “butterfly effect” for we are affected by the world around us as much it is affected by us. Such words can only come from a creative soul; so sensitive and able to sense the effects, and strong enough to be able to transform them into some cohesive form. Kudos to you Dennis!! And thank you so much for stringing the lines you so beautifully dotted.” Nina M.
  • “I will share this with many that need that understanding. Well written… this is a life lesson. [Reader of ‘About Being Good to Others…’ at www.DennisLowery.com] Jonnie D.
    on Facebook
  • “First off, I love the cover. Again your descriptions here were amazing! I don’t know how you do it. It made me feel like I was in the main character’s body. I like how you use more complex language in this piece. And the descriptions are really realistic. Nice job on this piece!!!!!!!!!!” Adrianne Avery
    [on reading Dennis Lowery's "The First Werewolf"]
  • “To the team at Adducent who carried out my vision, particular president (and senior editor) Dennis Lowery. His patience, wisdom, insight and experience helped me navigate the many hurdles in publishing a book. His entire team was a pleasure to work with and always available to answer any question or concern which arose along this journey.” Greg Slavonic, Rear Admiral, USN (Retired)
  • “How moving.. and what pearls of wisdom in this…” [Reader of ‘About Being Good to Others…’ at www.DennisLowery.com] Linda A.
  • “Talent and skill is developed over time and must be nurtured by those who have an eye to see what others miss. Dennis M. Lowery is a gifted, insightful and talented artist, who is able to listen and can hear what is intended (a rare skill) and has the writing talent to create masterpieces out of fragmented ideas. Thanks, Dennis, for sharing your gifts with the world.” Dr. Demetrius S. Carolina, Sr.
  • “Finally, the world is getting to know what we’ve already known all this time . . . that Dennis Lowery has quite the imagination . . oh, and he can write !!!” Dulce Fazel, Esq.
  • “’The moon mocked his baldness even more than the girls in the village.’ –> LOL. That made me laugh. Great story! Especially the irony at the end, how it was his personality the girls didn’t like, not his baldness. Nicely done ♥” Nyan C.
    [on reading Dennis Lowery's "The First Werewolf"]
  • “Very nice writing!” [comment upon reading, “Rising Sun ~ Setting Sun”] Alexander M.
  • “Well written and full of good information.” Richard R.
  • “Thank you so much, Dennis! Thank you for sharing with us your wonderful gift for writing!!” L. DeHope
  • “The Dripping Sound” is Absolutely Terrific!!! It captured and lured me as Alfred Hitchcock would have. Jaye M.